CTV.CA-highly recommened

audience: 18-30
purpose: to inform this age group of a highly reputable online news site. As well as to get from this review of what ctv.ca has to offer to them.

For those busy working adults and parents who are just so caught up by their occupation and have almost no time to be updated with vital news and happenings in the world, then ctv.ca is definitely one's top source of getting news first hand.

The online informative site ensures that as fast as news happens, it is reported on this site and delivered straight to you. As I scan my eyes through the information that the site presents to audiences, I am thinking right away that this site brings the world right to my computer. While most sites may be limited to having news from one city or area, ctv.ca bring news from all around Canada extending to the world. The site also maintains visual satisfaction to the audience. Although there is a heavy amount of text throughout, it does not detract from the site. After all, one would expect that the majority of a news site should be heavy with text. The site uses blues, blacks greys and some reds. This conveys seriousness, rather than if they had used yellows, oranges, pinks, it would make the site seem more like for kids and not very formal. They as well stick with their CTV colours which are red, blue and green at the top. It is definitely not one to be cluttered with too much, it is very spread out and organized into columns which is therefore pleasing to one's eye. It is also quite easy to navigate through. Clicking on the weather link, will give you the weather link, while clicking on a news story, will give you that news story and nothing else. The site also uses headings for better organization. In terms of layout and design, the site definitely does not have one thing that stands out glaring to audiences, it maintains simplicity throughout.

The focus of the ctv.ca site would be the news being reported mostly in Canada. The tend to focus more on popular news stories happening in around Canada. However, by scrolling down, the site also offers a link to news from all over the world. Since the site is a Canadian online news site, one would obviously expect Canadian happenings making the news onto the site.

The content of the site does manage to match the focus. The majority of the site sticks with Canadian news stories. The content is easily readable and understandable for the audience of 18 year olds and up. It uses proper and effective diction to covey their message. The highlight of the site is certainly it's Top Stories section located at the top of the page, just where it should be. Since majority of adults want to be updated with the latest news, the site offers all the latest and backs up their message by using facts, etc. The content of each article maintains a high level of professionalism throughout. Since this is an online news site, the authors of the articles write for the purpose of reporting a story and the news. They do not write using their own 'voice' or for audiences to relate to what they are reporting. It remains strictly professional.

The online news site not only offers it's audience top stories, but as well news from around the world, the latest in entertainment,sports, weather, health, business, as well as offers a TV guide of other programs being shown on the station. It brings a variety of what you need to know onto one site.

CTV. ca most certainly uses the proper grammatical elements. It is safe to say that the site and all articles pertaining to the ctv.ca site contains no grammatical errors or spelling mistakes. Since the online site is quite reputable, it ensures audiences that it's meets that expectation.

Overall, CTV. ca is a site that is highly reputable and to most is considered Canada's number one online news site. It offers the essentials of what audiences are looking for in getting news firsthand and to be informed effectively. It maintain a high level of professionalism, and ensure to update their site as fast as the news comes.