Bring local news to METRO

audience: 18-30
purpose: For the purpose of informing Torontonians of an excellent daily local newspaper. As well as to review Metro's condensed content.

As I make my way down the stairs of the subway station, I am reminded by the majority of hands holding their own copy of the Metro newspaper to also pick up a copy of my own. I look at the last few copies on the stand and quickly grab my own. Looking at the front page, my eyes are drawn to the emphasis on the cover; the talked about story that is making news. I am also pleased with the large visual on the front page that is relating to the story, keeping me interested. As my eyes swift through the front page, I am informed by the short blurbs in the side columns of other important headlines, including entertainment, sports, weather and more. With a few advertisements placed here and there, I turn the page of what seems so far to qualify to be a highly informable newspaper.

Metro, which first launched in Toronto, is now published in Canada's top markets. From coast-to coast, there are millions of adults who are reading Metro every day. It's extensive local news pages provides readers with a local appeal, making many Torontonians pick up a copy on a daily basis. What makes Metro so different from the rest of newspapers, you may ask? Well, it has redefined what one would call a 'traditional newspaper' by creating an exciting and appealing variety of mediums that resembles the structure of a magazine. It has a simple, organized yet appealing layout to it. This daily newspaper features top stories not only locally but as well in world news, health, business, entertainment, sports,editorials, life, travel along with other short quirps at the top, sides and bottom of the pages. Although they provide information from all of these mentioned areas, they still manage to condense the information while maintaining it's importance.

In terms of content, Metro is not like other newspapers as such with the Toronto Star that fills the pages with loads amounts of content and continues along with what feels like a series of the Twilight novels. It maintains to be short yet informative and summative. It's great for those busy working adults, who just want to have news at their fingertips, but don't want to do extensive amounts of reading. The text of the newspaper is highly understandable for audiences 18-30 and up. The daily newspaper also includes the day's list of TV shows as well as a weekend TV guide, which most readers don't find very common in other newspapers.It also manages to be grammar and spelling error free, as well as uses a majority of informal writing, making it easier for the intended audience to read and process.

Overall, Metro is an excellent read for busy working adults as well as for teens who are interested to know what's making news. It is the type of newspaper that is perfect for Toronto readers as it gives you a majority of local news and happenings, while still adding more for it's readers. The popular newspaper keeps the amount of pages short, yet keeps the content highly reliable and informative on a daily basis. It uses appealing visuals to maintain interest and refrain from boredom. Metro gives Toronto readers what they want.